Local SEO (search engine optimization) is a technique to make your company more well-known when you search for local companies on Google. Every business that has an office or is located in a geographical area can be capable of benefiting from local SEO.
The leading SEO services in Ireland included a wide range of strategies designed to enhance the search engine page ranking of websites and drive more traffic and sales.
Image Source: Google
Let's look at how these strategies worked to promote business:
1. Local Listing Sites
Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing, etc) that target local/geo-targeted terms, for optimizing local search results.
The SEO Company provided strategies that helped increase the ranking of local business listings on these sites.
2. Backlinking
Local SEO services include building inbound links to a business website. In keeping with Google's latest Penguin update, SEO service providers took care to build backlinks to websites from reliable websites with content relevant to the business.
Relevancy was crucial because the search engines identify keywords based on the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at links as spam.
In addition, they also employed tactics such as social bookmarking, article and forum submissions, and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.