Competitive intelligence (CI) is the process of gathering and analyzing data about your competitors in order to gain a better understanding of the competitive landscape.
By understanding your competitors’ strategies and tactics, you can better position your own organization to gain an advantage in the marketplace.
A competitive intelligence report is a document that summarizes the data gathered and provides an analysis of your competitors’ strengths and weaknesses. If you are looking for a competitive intelligence research service provider, you may contact Industry Informant.
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Researching your competitors
The first step in creating a competitive intelligence report is to research your competitors. This involves collecting and analyzing data such as financial statements, customer reviews, product offerings, and pricing information.
You can also research competitors’ marketing strategies, such as their advertising campaigns and promotional activities. Additionally, it’s important to look at their customer service and support offerings, as well as their social media presence.
Analyzing the results
Once you have gathered all of the necessary data, it’s time to analyze the results. This involves evaluating the information to identify patterns and trends in the data.
For example, you may notice that your competitors are targeting a certain demographic or offering a particular product at a lower price. You can also look for areas where you have a competitive advantage, such as better customer service or more innovative products.
Creating the report
The final step in creating a competitive intelligence report is to compile the data and analysis into a document. This should include an executive summary that provides an overview of the competitive landscape, as well as the data and analysis.