Chatbots can be used to help you ask questions about social media marketing. Bots are on the way if they haven’t yet made it into your industry. Marketing apps that use messaging are the future of marketing.
While social media remains the king of marketing, messaging apps are gradually taking over. Bots are the best way to take advantage of this trend.
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Chatbots are a great example of how to be receptive. Research shows that chatbots are not as popular as they seem, despite being extremely efficient. However, they can be a key to great success. But it is important to use them correctly.
What is a chatbot?
There are two answers to this question: a simple one and a more complicated one. It doesn't apply to you, as a marketer.
You only need to know that a bot is a software that automates one or more tasks. There are many bots. While some bots can handle many tasks, others are better at a specific task. Bots were designed to accomplish very specific tasks.
This means that the chatbot program will be able to respond to humans using a set of pre-written responses.
Imagine your company making harmonicas. Your website is often visited by people looking for the right harmonica. Instead of redirecting them to support staff, you create a chatbot. The chatbot opens interaction when the visitor visits your website. The chatbot then reads visitor's questions and then uses preprogrammed answers to answer them.
Instead of speaking with a person, the automated system will give you an answer. It is more efficient, quicker, and most importantly, it's instantly available.